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Heineken Experience VIP tour including tasting of 5 beers, cheese and snacks

5 out of 5 stars (1 review)


The Heineken Experience is located at Heineken’s first brewery in Amsterdam’s city centre. In 1988, the brewery was closed when it became unable to meet the high production demand. Today, the Heineken Experience welcomes over 900,000 visitors from all over the world every year. The guided VIP tour takes you through the old brewery and includes an exclusive visit behind the scenes as well as a private beer tasting.


The Heineken Brewery Experience is one of Amsterdam’s most authentic and famous attractions. Located in the center, this old factory used to manufacture all of the brand’s beer until 1988, when the main production line was moved to a larger facility outside the city due to overwhelming demand for the product. Nowadays it operates as a museum and tourist attraction which has been visited by millions of people from all over the world since it opened its doors in 2001. The Heineken Experience includes an interactive self-guided walk through the factory, a Heineken tasting session, fun information about the company’s history and the Heineken logo and much more! Get your pass for the Heineken Experience now and avoid long queues at the entrance!



Stadhouderskade 78, 1072 AE in Amsterdam



Stadhouderskade 78, 1072 AE in Amsterdam

Things to bring

  • printed Vourcher
  • Valid ID for everyone


  • Heineken Experience guided tour 
  • tasting of 5 premium beers
  • matching cheeses
  • personalized gift



  • Transportation not included


Cancellations more than a week in advance only administration costs of 15%
Cancellation between a week and 48 hours prior to departure date: 50% of the total amount
Cancellation less than 48 hours prior to departure date: 100% of the total amount
No show: no restitution

Additional Info

Operating times:

Monday, Tuesday, Wednesday, Thursday, Friday & Sunday at 12.00 / 14.00 / 16.00

Extra tour: Friday & Sunday: 17.30



" Amazing Tour - & Guide! "
5 out of 5 stars
Booked the VIP tour first thing in the morning! Was lucky enough to have Mirijam as our guide. She was extremely knowledgeable & kept the group very lively for a drinking experience that early! Beer tasted great, cheese pairings were perfect, & conversation was even better! Would definitely recommend! Tour lasted for about 2 hours then you have time to do other aspects offered by the facility - more interactive activities - as well as additional beer at the bar! Could easily spend several hours here beyond the tour itself!